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You may not have realised, however, that BRO is also the name of a new social app just for men. It dude appears a lot like a hook-up app. So is it a place for straight, manly men to date other straight, manly men?

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You may not have realised, however, that BRO is also the name of a new social app just for men.

It also appears a lot like a hook-up app. So is it a place for straight, manly men to date other straight, manly men? On further investigation, I think it might be a bit more nuanced than that. cooll

Only one way to find out, I suppose. Let's get First of all, the 'about me' section is pretty straightforward, except there is one interesting section in there I went for 'casual bro', because that one seemed to require the least thought.

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BRO Why did you develop the app? One part of that may include straight men dating one another, but that was not the sole purpose. You see faces. Some of our users may be the same people on Grindr, but people behave differently in different spaces.

I mean, in the app, you choose what 'type' of bro you are — from 'jock' to 'fabulous'. How do you cater for all types of people when some may fall through the cracks between different 'types'?

I disagree. For me, this is supposed to be a safe space for men to meet up and make meaningful relationships.

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If this app is the thing that someone needs to open up about themselves, then great. We built up 32, Facebook fans before launch. Then, there were a few articles, like one in Queerty, which made the app into a place lookihg straight men looking for other straight men to get oral sex in secret. Most of the people I chatted to on there said that they identified as gay.

People have called it an app for straight men because of the de, the logo, the name, the fact that interactions include 'fist-bumps'.

But maybe that kind of behaviour doesn't have to be restricted to the 'straight' male community. After all, isn't that, in itself, just conforming to another socially-constructed idea of gender and sexuality? This app has caused lo of media speculation because, in some ways, lookimg all seems so confusing.

People have taken it as an app for confused people. Maybe we're just thinking about it too much though.

Maybe it's all pretty straightforward. Like BRO's mission statement puts it, a place, "for men that mawc interested in meeting other men… as simple as that".

Like I'm doing it all in secret. That's not because I'm a homophobe who doesn't want to be tarnished with homosexuality. It's because I'm in a happy relationship and I wouldn't want the missus or her mates catching me on there I think that's all it is, anyway.

Originally published 29 January